The software of choice for many of today's leading operators, Playtech's online casino product remains the company's flagship offering and forms the backbone of many of its licensed systems. The original winning formula of realistic and intuitive gameplay, unrivalled transparency and powerful, real-time management continues to serve as the blueprint for the company's evolving product range.
Available in various intercompatible formats, the casino product has been designed around one central objective: to attract and retain a high value player base and ensure maximum profitability for the operator. There are over seventy richly themed games to suit all markets and player types, from classical table & card games, multiline & multispin slots and video poker & keno, to progressive bonus-stage jackpot games, popular Asian games and Playtech's exclusive Blackjack Switch. Users can choose from Multihand, Multiplayer and Private Group playing modes, where they can communicate with other players via fully featured chat. In addition to loyalty-awarded VIP privileges, players can augment their winnings through refer-a-friend bonuses and cash-convertible Comp Points – all tracked and managed by the operator through the backend. Settings such as gameplay speed, sound effects and card size can be customized by the player; real-time game & transaction histories are accessible from within the software itself. Players in need of assistance can contact the casino's support representatives using instant, 1-on-1 chat, without having to leave the casino software.
The operator orchestrates the day-to-day management of his casino (and all his other Playtech applications) via a powerful backend console known as the Admin. Using this tool, which allows the operator to manage all aspects of maintenance, configuration and administration from a single interface, players are carefully tracked in real-time by a user knowledge base that logs every banner click, signup, session, deposit, game & hand played, win/loss, and all correspondence with the casino (and much more….) in great detail. An automatic bonus system enables the operator to award bonuses to players according to multiple parameters, while detailed bonus reports analyze the effectiveness of promotional campaigns. A sophisticated alert system informs the operator of certain player actions that might require customer support; advanced fraud detection tools and user banning technology combine to help keep unwanted entities at bay. Offering abundant search possibilities and capable of generating thousands of real-time reports on the fly - game & traffic statistics, player value analysis, transaction tracking, accounting reports, advertiser reports, to name but a few – the Admin can also be used by the operator to configure casino settings per player VIP level - from deposit and table limits to Comp Point conversion rates and payout surcharges. Other Admin highlights include a full Affiliate management/tracking program and a Compulsive Gamblers feature that helps identify problem players in advance and encourages socially responsible gaming.
For more information on the online casino product, please contact Playtech to arrange a live demonstration.
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